About Me – Product Leadership, B2B SaaS, Growth & Innovation

🚀 I build and scale B2B software products that drive revenue, market fit, and long-term growth. With 10+ years of experience leading product strategy and execution, I help companies turn ideas into scalable, profitable solutions — balancing hands-on delivery with high-level strategy.

What I Do

📈 Scaling B2B Software: Launched and grew SaaS products from zero to revenue, securing enterprise adoption at companies like Google and Publicis.

🔧 Leadership That Delivers: Defined and executed strategic product roadmaps, leading cross-functional teams to deliver growth-focused solutions.

💡 Bridging Business & Technology: Hands-on with technical execution (coding, AI, data analytics), ensuring that strategy translates into real, scalable impact.

Why Me?

I thrive in high-growth, fast-moving environments where product and technology drive real business outcomes. Whether launching AI-powered solutions, scaling B2B SaaS products, or aligning teams, vision, and execution, I focus on delivering measurable impact—not just roadmaps.

Wooshii Logo
At Wooshii, I scaled a software product from £0 to £500K+ per year, launching AI-driven tools now used by Google & Publicis.
Dacast Logo
At Dacast, I led a full platform rebuild, pivoting the business to enterprise OTT and driving 60% revenue growth.
vzaar Logo
At vzaar, I directed product & engineering, delivering a major API migration for 3,000 customers with zero downtime.
Rise.Today Logo
At Rise.Today, I built a two-sided marketplace from scratch, increasing class fill rates by 100% through targeted automation.

📩 Let’s talk about building, scaling, and launching great products!

Are Swimlanes Evil?

Betteridge would say “no”. I would say “maybe”. However you feel about swimlanes, I believe they can be used for good in spite of the Prioritisation Problem.

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